Singapore Airlines has built its status on the ethos of a “Singapore Girl”. It’s a set of noble assets, beliefs, and behaviors each SA employee and cabin crew member possesses.
The airline wanted to emphasize that message via an article created in collaboration with T Brand Studio for The New York Times.
BluBlu was responsible for creative & art direction, concepts, final design, and animation.
Client
The New York Times Singapore Airlines
Agency
T Brand Studio
Production house
BluBlu Studios
Creative Director
Monika Kurek
Art Director
Jagoda Klaczynska, Mike Jaafar
Executive Producer
Jarek Nowak
Creative Direction (animation)
M. Kurek, J. Nowak, M. Kokocinski
Head of animation
Miłosz Kokociński
Animation & Illustration
Jagoda Klaczynska, Milosz Kokocinski, Grzegorz Janista, Nat Krajewska
